From the “ah-ha’s” to the “uh-oh’s.”
Back when Wealthsimple was pretty much the only player in the robo-advisor arena, RBC launched its competitor, InvestEase. This campaign, highlighting financial epiphanies for those with little-to-no investing experience, won the pitch.
OOH was another huge component of this campaign. Here, we showcased a balance of epiphanies - the good, the bad and the oh dear god.
